Publisher: GMTV

Year: 2007

Formats: Web

GMTV built up a dedicated following among younger viewers, with over two million tuning in every weekend for their weekend kids’ show, Toonattik. Amuzo’s previous incarnation 4T2 were commissioned to build their new website in order to create a highly interactive link between the TV show and online activities.

The site revolved around a weekly competition between boys and girls using simple, but highly branded, online games.