Spam, spam, spam, spam!
I fart in your general direction. Your mother was a hamster and your father smelt of elderberries.
The challenge was to promote a canned chopped pork product and figure out how to email each other information on this project without it being blocked as ‘Spam’. The solution was for players to enter barcodes from tins of SPAM to unlock extra weapons in our web game, create a very annoying theme tune and ringtone and have high attention to detail – fight the black knight!
The result was 3 million game plays in two months and finalist positions in the NMA Effectiveness Awards 2007 and Precision Marketing Response Awards 2007.