Publisher: BBC

Year: 2007

Formats: Web

The Raven online campaign helped BBC Worldwide promote a children’s DVDi for the BAFTA award-winning series Raven. It was an addictive platform-based game that rewarded kids on their progress by giving them branded screensavers, wallpapers and Swap It points depending on how far into the game they get. It also pushed players to visit the BBC shop to access a cheat code for the game. Were you the ultimate warrior?