Welcome to a ‘brand’ new way of thinking . . .
Last year we, as a planet, hit a pretty phenomenal milestone. Believe it or not the number of active smart devices that exist surpassed the number of human beings on Earth.
As we write this, there are 7.4 billion connected mobile devices (and counting) compared to 7.19 billion people. And arguably even more amazing, one in six adults look at their mobile phone more than 50 times a day, according to Deloitte. On this basis, we’re going to take a wild stab in the dark and guess that the majority of you are currently reading this on a smart device of some sort.
So, now we know the devices are out there and being used frequently, the next question is how do you get your brand onto these devices and in front of your audience in the most effective and impactful way?
Salesforce’s 2014 Mobile Behaviour Report found that over half of smartphone and tablet owners use their devices to play mobile games at least once a day. That’s more than 3.7 BILLION people globally who are playing games every single day!
So how can we best utilise this information? Well, here’s where we come in . . .
Amuzo has worked with world class brands such as the BBC, LEGO, Disney and Warner Bros. to highlight the power of games as part of a company’s marketing strategy. We develop games specifically to market a brand, product or company message in a dynamic, innovative and cost effective way that delivers measurable results.
Games can generate hundreds of years of brand engagement at a fraction of the cost of traditional marketing through TV, radio or print. Players immerse themselves in games for minutes and even hours as opposed to seconds and have the ability to interact with the products, characters and storylines.
Because games are fully interactive, a lot of valuable information can be gleaned from your audience’s behaviour through analytics. Once a game is developed it doesn’t have to stop there, the beauty is that they can be continually adjusted to suit the needs of both the brand and its consumers.
As well as engaging, games are all also unobtrusive and most importantly, fun. Players download games onto their smart devices out of choice and thanks to the app stores there are the channels to be able to distribute them to millions. Amuzo works closely with each app store to give our games the best possible send off into the infinite world of mobile games, with the ultimate goal of landing top spots in the New Game or even Editor’s Choice showcases.
It’s also important not to overlook a game’s potential to go viral. Social media guru Erik Qualman recognises that 90% of consumers will trust peer to peer recommendations compared to a marginal 14% trusting adverts. Key components of a game such as achievements, leaderboards and social network integration naturally create a sense of competition between friends that leads players to invite and encourage others to play and talk about the game.
No brainer right?
To find out more about developing a game for your brand feel free to contact us:
Head of Business Development & Marketing
+44 1202 204 858
Head of New Business
+44 1202 204 851