Only three months into 2015 and Amuzo has welcomed new staff, moved to new premises, released new games and joined forces with a new partner.

In case you missed it, at the start of the year we announced our partnership with the magical company that is Unicorn Training. That’s right, a company that trains unicorns.

Just kidding!

Unicorn Training are in fact one of the UK’s top eLearning specialists with whom we will be venturing into the mystical realm of serious games with…

This is the first in a series of blog posts that will shed light on exactly what serious games are, how they function as an effective learning tool, the process in which we go through to create them and most importantly their ability to positively impact learning in the workplace.

Now, you’re probably thinking serious games, isn’t that a contradiction of terms? Surely games should be fun? And of course they should be!

Amuzo’s entire ethos revolves around ‘fun first.’ As a game studio full of big kids, having fun comes naturally. However, we recognise how easy it is in the fast-paced, high-stress environment of the corporate world that a lot of the time fun can take a back seat. We aim to bring innovative thinking to workplaces to make internal staff training engaging, effective and first and foremost fun.

Serious games work as a powerful teaching tool because they encourage the persistence required for effective learning. Games have the rare ability to translate failure into a positive. It is inevitable you will fail in a game, however this is not seen as an obstacle but rather a reason to try again.

Plus, many key features of games such as point systems, rewards and leaderboards can be replicated in an educational context to account for different people’s motivations.

In the following weeks we will be working closely with Unicorn Training to develop a game with the purpose of teaching people the meaning of abbreviations. Every industry has its own set of abbreviations that staff need to learn, our mission is to prove that understanding what they all mean can be a fun experience rather than a list-learning exercise.

This blog post is the first in a series that will follow the entire game development process, from the proposal all the way through to the finished product.

Follow the game’s progress on:

Twitter – @AmuzoGames / @UnicornTraining using the hashtag #P2L

Facebook – Amuzo / Unicorn

The Blogs – Amuzo / Unicorn

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