Since landing in the capital city of Seoul last Sunday, our esteemed colleagues have been busy discovering what Amuzo can learn from the Korean gaming industry, and planning a detailed strategy for world domination by Amuzo.

You’re probably wondering, why south Korea? Aside from the obvious opportunity to eat buckets of kimchi, the country is also one of the most influential and progressive nations for online gaming. Games are broadcast on television and professional gamers are classed as celebrities.

Currently online games represent 73% of the Korean game market and game producers there not only dominate the local market, but are now beginning to make a significant mark globally. The country is also home to Samsung, which has a substantial influence in the development of mobile gaming.

Our thanks go to the brilliantly efficient team at UKTI who provided financial support and superb help with meeting planning for the trip.

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