Presenting alongside Rovio, EA, Universal Pictures and comScore for the Mobile Marketing Association, Mike Hawkyard from Amuzo today gave a well-received presentation designed to inspire more indie developers and brands to take on the giants of mobile gaming.
During the session Raphaelle Tripet (Rovio) defeated Aaron Lassila (EA) in a competition involving paper planes.
Download the MMA presentation here.
In case you missed the tweet, the final point said:
“#1 – Freely exchange additional content people desire in return for them completing your call to action. Like this example! #MMAGaming”